As a qualitative researcher, I help organizations understand shifts in business, culture, and technology. As a design strategist, I use those insights to develop new products, services, and brand experiences.

Most recently, I worked for Ziba, a design and innovation consultancy that specializes in front-end innovation. Prior to that, I was the Associate Director of Research at R/GA, a full-service agency specializing in digital transformation. Before that, I led the consultancy practice at PSFK, a hybrid agency that combines custom research with events and editorial.

I help organizations do four things: 

1) See the big picture:  Identify emerging technologies, consumer behaviors, and market shifts through trend analysis, cultural insight, and strategic foresight. Turn uncertainties into opportunities for innovation and competitive advantage. 

2) Connect with users: Conduct deep, generative research that reveals the behaviors and motivations of consumers. Identify the overlap between user needs and organizational goals to inspire meaningful solutions.  

3) Develop new ideas: Facilitate collaborative ideation workshops and co-creation sessions that challenge conventional thinking. Create environments where teams can safely explore and generate boundary-pushing concepts.

4) Create actionable strategies: Develop clear frameworks that bridge the gap between vision and execution. Guide clients from intent to action, enabling them to confidently bring ideas to market.

Education

California College of the Arts: MBA, Design Strategy

University of California, Berkeley: BA, Sociology

Opportunity Identification

  • Trend Research

  • Cultural Insight

  • Strategic Foresight

  • Expert Interviews

  • Stakeholder Interviews

  • Competitive Analysis

Customer Insights

  • User Interviews

  • Focus Groups

  • Contextual Inquiry

  • Surveys

  • Personas

  • Jobs-to-be-done

Concept Development

  • Workshops

  • Co-creation Sessions 

  • Journey Maps

  • Wireframes/Prototypes

  • Usability Testing

  • Product Roadmaps

Go-to-Market Strategy

  • Market Sizing

  • Value Proposition

  • Brand Positioning

  • Experience Design

  • Messaging

  • Employee Experience

Select Partners